PASS Competitiveness Cluster: Signature of the perfomance contract
Objective: aiming to become an international benchmark for natural extracts used in the perfume and cosmetics industry
The signing of the PASS cluster’s “performance contract” between the Préfet of the Provence-Alpes-Côte d’Azur region and the PASS Association Chairman ( See picture)
Following confirmation of its accreditation as a Competitiveness Cluster on 11th May 2010, the PASS cluster has now formalised its strategic objectives, technology roadmap and action plan up to 2012 with the government and other financial backers. This “performance contract” will form the cluster’s development direction for future years.
It reaffirms the PASS cluster’s desire to be involved in the perfume industry’s entire value chain, as well as its ambition to become an international benchmark cluster for the characterisation, evaluation and production of natural extracts used in the perfume and cosmetics industry.
Representing the French perfume industry, the Parfums Arômes Senteurs Saveurs (Perfumes, Aromas, Scents, Flavours) or PASS Competitiveness Cluster is positioned on a process of vertical organisation from agricultural production to the consumer.
The PASS cluster is the first national production area for medicinal, aromatic and perfume plants (PPAM) and is the world leader in lavender essential oil. It is based on an unrivalled concentration of companies that produce aromatic ingredients, accounting for over half French production and bringing together the national leaders in this industry.
No other European region is home to such a concentration of companies in this industry sector.
A rich network of cosmetic companies has naturally developed close to these raw materials suppliers.
These aromatic ingredients are aimed at four major industry sectors in key markets such as alcoholic perfumery, cosmetic products, detergents and agri-food products.
The PASS cluster’s manufacturers therefore benefit from internationally recognised technical, scientific and human resources in exploiting these natural raw materials.
The PASS cluster can also rely on a first class regional university and academic network and several teams of excellence conducting research projects in the fields of analytical chemistry and life sciences related to product applications produced by the industry.
The PASS cluster’s strategy aims to combine these strengths and capitalise on this unique expertise by becoming an international benchmark cluster for characterising, evaluating and producing natural extracts used in the perfume and cosmetics industry.
This positioning should help the PASS cluster to become a market leader in:
- Natural aromatic ingredients
- Natural cosmetic ingredients
- Natural nutraceutical ingredients
Important steps have already been taken in this direction in 2010, with the launch of the ERIN technology platform dedicated to the analytical chemistry of natural ingredients.
From this perspective, the PASS cluster has developed:
- An ambitious technology roadmap, to meet the scientific challenges unique to the development of natural ingredients.
- A proactive partnership policy
Development programs for the key technologies in its roadmap, such as eco-extraction
Sustainable development issues are also central to this strategy and the ambition to innovate for a sustainable industry should:
- Ensure the long-term future of the industry in the face of international competition
- Limit the environmental impacts, in particular by making a success of turning points in controlled agriculture and sustainable chemistry