THE BLOG

Big Azur: Local Media Expertise Serving the National Ambitions of All Businesses

Didier RIPERT BIG AZUR BIG SUCCESS — ^{Didier RIPERT, CEO of Big Azur – Big Success Group}

Big Success: An independent media agency with over 20 years of experience, employing more than 90 professionals and managing nearly €500 million in annual media budgets.

Specialization: Designing bespoke media solutions that combine creativity and performance across all channels (television, digital, social media, radio, press, outdoor advertising).

Big Azur: Big Success’s Nice-based agency provides local businesses with tailored support, enabling them to launch national campaigns while highlighting their regional roots.

Mission of Big Azur: To help local businesses, from SMEs to mid-sized enterprises, grow their national presence by balancing proximity, performance, and ambition.

Regional Advantages: Nice and the South of France offer economic dynamism, renowned innovation hubs, infrastructure like the Victorine Studios, a pool of creative talent, and an exceptional quality of life.

Support from Team Nice Côte d’Azur: Key assistance in Big Azur’s establishment, including strategic networking, local media outreach, and help with locating premises.

Development Projects: Big Azur aims to build a local team of around 20 members and strengthen partnerships with regional actors, such as Victorine Studios, positioning the Côte d’Azur as a hub of excellence in advertising production.

Recently Established in Nice, Big Azur is the first national media agency to set up on the Côte d’Azur. Balancing local proximity with ambitious strategies, it leverages its expertise to support businesses in Southern France as they expand nationally.

An Interview with Didier Ripert, CEO of Big Azur

Can you introduce Big Success?

Big Success is an independent advertising agency and media group with over 20 years of experience. Today, it has six managing partners and nearly 100 employees spread across Paris, Lyon, Brussels, and now Nice.

We manage nearly €500 million in annual media budgets.

Our specialty is media and creative solutions. We design bespoke campaigns to help our clients—ranging from SMEs and mid-sized enterprises to major brands—achieve their strategic objectives.

We operate across all channels: television, digital, social media, radio, press, and outdoor advertising.

We don’t do “all digital” or “all TV” but rather “all custom,” tailoring each campaign to our clients’ specific needs. Our role is to find the right idea and execute it effectively to maximize impact, all while respecting budgets and goals.

Performance measurement is a vital aspect of our work. We use data to analyze and optimize campaigns. For instance, TV campaigns yield an average ROI of 5.9, meaning every euro invested generates nearly six euros in returns. These figures are grounded in years of experience and rigorous methodology.

Big Success combines creativity, performance, and proximity to deliver measurable results for businesses of all sizes.

What sets Big Azur apart?

Big Azur is Big Success on the Côte d’Azur. We are the first national media agency to establish a real presence in the region.

Our mission is straightforward: to enable local businesses—whether SMEs or mid-sized enterprises—to access national campaigns while benefiting from local expertise and proximity.

What differentiates us is our media expertise combined with creative “Big Ideas” and a strong local connection.

Nearly 90% of our clients are based outside Paris, which means we understand the needs of businesses operating outside the capital.

With Big Azur, we offer businesses in Southern France tailored services, helping them position themselves in larger markets while staying connected to their roots.

We’ve already begun building relationships with local players like Victorine Studios, with whom we plan to collaborate in the future. Producing national campaigns directly here will spotlight the talents and infrastructure of the region. Big Azur is a local media powerhouse with the strength of a national agency.

Why choose the Nice Côte d’Azur Metropolis?

Nice is both a strategic and natural choice. Economically, the Côte d’Azur and the SUD region are dynamic territories. With recognized innovation hubs and active SMEs and mid-sized enterprises—like Arkopharma, L’Occitane, and Comptoir de Mathilde—we saw immense potential for businesses aiming to scale nationally.

Moreover, the Nice Côte d’Azur Metropolis has made cultural and creative industries a development priority. Victorine Studios is a strong symbol of this. We’ve met with their team and are already exploring collaborative projects. The local infrastructure’s quality, combined with a wealth of creative talent, makes this area particularly attractive for our activities.

Beyond the economy, there’s the unique light and quality of life. Nice offers an exceptional living environment with varied landscapes, remarkable light, and a city undergoing transformation. This draws talent and enhances the area’s appeal.

How did Team Nice Côte d’Azur support your efforts?

Team Nice Côte d’Azur played a crucial role in our establishment. From our initial discussions, they understood our ambitions and provided valuable support. Their team promoted our arrival to local media and economic players, giving our project excellent visibility.

They also continue to assist us practically, helping us find suitable premises for our growth and connecting us with strategic partners in the region.

Their deep knowledge of the local economic landscape and their availability allowed us to integrate quickly and lay a solid foundation for Big Azur’s development.

It’s been invaluable support that greatly facilitated our arrival.

What are your development plans?

In the short term, we aim to strengthen our local presence by expanding our team. Our goal is to build a structure with around 20 employees over the next few years.

This team will enable us to support local clients closely while offering solutions that meet the standards of major national agencies.

Our ambition is to become the preferred media partner for local businesses looking to take a step forward, whether in terms of visibility or growth.

We also plan to focus on local production. With players like Victorine Studios and a rich talent ecosystem, the Côte d’Azur has everything needed to become a center of excellence in advertising creation.

A final word?

Big Azur is much more than a media agency. It’s a bridge between local businesses and national opportunities. We’re here to support SMEs and mid-sized enterprises in Southern France with tailored solutions and media campaigns designed to deliver concrete results.

Our mission is to bring your projects to life with creative ideas and help businesses of all sizes take their growth to the next level. With Big Azur, we aim to show that proximity, performance, and ambition can go hand in hand.