- The company refurbished 650,000 devices in 2023, including 450,000 smartphones. It employs 126 people and generated a turnover of €100 million in 2023.
- Reborn aims to double its production by 2026 with an investment of €15 million dedicated to the “Phoenix 2026” project.
- The “Phoenix 2026” project will create 200 additional jobs in Carros in the Nice Côte d’Azur Metropolis.
- This expansion project aims to make Reborn the largest refurbishment center in Europe by 2025.
Reborn, a Key Player in Electronic Refurbishment in France
Founded in 2017 by Roger-David Lellouche, Reborn has quickly established itself as a leader in the electronic refurbishment market in France.
Based in Carros, in the heart of the Nice Côte d’Azur Metropolis, the company focuses on refurbishing smartphones and other technological devices.
In 2023, Reborn achieved a production of 650,000 refurbished products, mainly smartphones.
Reborn’s history is rooted in a family tradition.
Originating from DPA EUROPE, a company founded by Franck Lellouche in 1976 and initially specialized in automotive accessories, Reborn diversified under the leadership of Roger-David Lellouche.
He steered the company towards the circular economy by focusing on the electronic device refurbishment market, with a 100% “Made in France” model that stands out in a sector often dominated by outsourcing abroad.
“Phoenix 2026” Project: Towards a New Phase of Development
To support its growth and meet the increasing demand in the European market, Reborn has launched the “Phoenix 2026” project.
This strategic plan aims to expand the Carros site by adding 7,200 m² to the existing 6,000 m², allowing the production capacity to double by 2026. This €15 million investment will increase annual production to 1.5 million refurbished products while creating 200 additional jobs in the region.
This development is part of a broader approach to local reindustrialization.
By keeping all its operations on French soil, Reborn strengthens its territorial roots and optimizes its environmental impact.
The “Phoenix 2026” project will also enable the company to halve its carbon footprint through process optimization and the proximity of various links in the value chain.
With this expansion, Reborn intends not only to consolidate its leading position in France but also to become the largest electronic device refurbishment center in Europe.
The “Phoenix 2026” project aligns with a clear strategy: to accompany market growth while maximizing operational efficiency and reinforcing its sustainable production model.
By investing in the expansion of its Carros site, Reborn is preparing for the future and positioning itself to become an essential European leader.
With the increasing demand for refurbished products and the rise of the circular economy, Reborn is well-placed to continue growing and to play a central role in the ecological transition of the technological sector.
Sources : Linkedin Reborn, Linkedin M.Christian Estrosi
